Rebranding Bid
Remote
The Swiss Cheer Association (SCA) invites qualified branding agencies, graphic design studios, and independent creative professionals to submit proposals for the development of a comprehensive new visual identity for the federation.The SCA is committed to conducting a fair, transparent, and competitive selection process.
As the national governing body for cheerleading in Switzerland, the Swiss Cheer Association seeks to establish a distinctive, modern, and professional brand identity that reflects the development of cheer as a competitive sport.
The rebranding initiative aims to strengthen the federation’s visibility, increase brand recognition, support organizational development, and establish a consistent visual identity across its activities and communications.
The selected creative partner will work collaboratively with designated SCA representatives to develop a cohesive branding system suitable for national and international use.
Must Have
- Experience with logo development
- Knowledge of sports creative design
- Perfect written English
Nice to have
- Swiss sport experience
- Additional languages
DESIGN REQUIREMENTS
- All proposals should demonstrate an understanding of the unique requirements of a national sporting federation.
- The new branding must:
Be original and distinctive.
Communicate professionalism and sporting credibility.
Be recognizable at small and large sizes.
Work in both colour and monochrome.
Be suitable for digital, print, embroidery, and merchandise applications.
Support Switzerland’s multilingual environment.
Allow for future expansion of federation programs and activities.
Maintain appropriate readability and accessibility.
Avoid unnecessary complexity.
Be capable of long-term use without dependence on short-lived design trends.
