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Request for Proposals for Re-Brand

October 9, 2026 by
Request for Proposals for Re-Brand
Swiss Cheer Association (SCA), Britt Bowie


Call for Proposals: Help Shape the Future Identity of Swiss Cheer

Swiss Cheer Association seeks a creative partner to lead its rebranding initiative.

The Swiss Cheer Association (SCA) is inviting proposals from experienced branding professionals, graphic designers, and creative agencies to support the development of a refreshed visual and organizational identity.

As the national governing body for cheerleading in Switzerland, SCA is entering an important phase of organizational development. With a growing community of athletes, coaches, clubs, and supporters, we recognize the need for a strong, contemporary, and cohesive brand that reflects both the evolution of our sport and our ambitions for the future.

We are looking for a creative partner who can help us translate our vision, values, and identity into a distinctive and recognizable brand.

About the Project

This rebranding initiative is part of SCA’s broader commitment to strengthening its organizational foundations, enhancing its visibility, and supporting the continued development of cheerleading throughout Switzerland.

The project aims to establish a unified brand identity that reflects the athleticism, energy, inclusivity, and professionalism of Swiss cheerleading while celebrating the diversity of our national community.

We are seeking a contractor or agency with expertise in brand strategy, visual identity development, and graphic design who can bring both creative vision and a collaborative approach to the project.

Who Should Apply?

We welcome proposals from independent professionals, design studios, and creative agencies with demonstrated experience in branding and visual identity projects.

Ideal candidates will bring:

  • Experience developing brand identities and visual communication systems.
  • A strong portfolio demonstrating creativity, originality, and strategic thinking.
  • An understanding of branding for sports organizations, associations, or community-driven initiatives.
  • The ability to engage with stakeholders and translate organizational values into compelling design solutions.
  • A collaborative, professional approach to project management and delivery.

Experience working within Switzerland’s multilingual environment or with national sporting organizations is an advantage.

An Opportunity to Make an Impact

This is an exciting opportunity to contribute to the future of a growing sport in Switzerland.

The selected contractor will play an important role in shaping how Swiss Cheer presents itself to its members, partners, supporters, and the wider public.

Our goal is to create an identity that is both meaningful to our community and adaptable to the future development of the sport.

How to Submit a Proposal

Interested professionals and agencies are invited to review the official Request for Proposals (RFP), which outlines the project objectives, scope of work, expected deliverables, submission requirements, and selection process.

Request for Proposals: Job Request HERE!

Proposal submission deadline: October 23rd, 2026

Submission email: executive.director@swisscheer.ch

Anticipated project start: November 1st, 2026

All proposals will be reviewed in accordance with the evaluation criteria outlined in the RFP.

Help Us Shape the Next Chapter of 

Swiss Cheer

We look forward to collaborating with a creative partner who shares our enthusiasm for building a strong, distinctive, and future-oriented identity for Swiss cheerleading.

Interested in helping shape the future of Swiss Cheer? Download the RFP and submit your proposal!

Rule Book for 2026/2027
New changes for Performance Cheer and minor changes to Cheer